How A Creative Soap Company Gets Media Attention How A Creative Soap Company Gets Media Attention

The Seattle Soap Shop

How does a soap maker get media attention?  Today’s guest, Shelly Holbrook-Ebeling has created a thriving  business by being different.  She produces high-quality handmade soaps without using surfactants like many soaps you find at your local supermarket.  Her website lists about 70 different scents of bar soaps including some creative scents such as:  Bacon, Real Guinness Beer  (Yes she uses real Guinness beer to make this soap),Vanilla Coconut Milk, Mud Pie, Sweet Caramel and Root Beer Float, Chardonnay, Dirt etc.

The Seattle Soap ShopHolbrook-Ebeling’s products have been featured in Teen Vogue, Seattle Met, named Best in Beauty by Seattle Magazine, named an Editor’s Pick in 425 Magazine, named a Must Have item in Seattle Bride Magazine and recently there was an article about her in the Issaquah Reporter.

You can learn more about Shelly Holbrook-Ebeling and Seattle Soap Shop by going to


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