How does a novelty item get picked up by the media?
Ken Ahroni, president of Lucky Break Wishbone Corporation knows exactly how to create a product that the media loves.
It all started on Thanksgiving Day 1999. Ahroni saw how much fun family members had breaking a wishbone and realized that he could produce synthetic wishbones as a novelty item.
Now, he’s sold millions of his Lucky Break Wishbones.
How did he do it? Well, he had a fun and interesting product, but getting tons of publicity has helped. Every Thanksgiving he’s interviewed by journalists, and he also receives publicity throughout the year.
A large corporation copied Ahroni’s product in 2005. Ahroni took legal action and won. The court case received a lot of publicity because it was the perfect David vs. Goliath story.
Lucky Break Wishbones are a big hit around Thanksgiving, but they are also very popular as a competitive item throughout the year. i.e. Corporate events, gift bag items, promo’s at trade shows, wedding showers etc.
You can see Ahroni’s product being used in a commercial by the Seattle Mariners here (at the 12 second mark).
Publicity Received: CNBC, Seattle Times, Fortune Magazine, Entrepreneur Magazine, Inc. Magazine, etc.
Here’s part 1 of the interview:
Here’s part 2: