Do you know how hard it is to invent a popular snack that is actually healthy? Well that’s what todays guest has done. Krik Angacian is the CEO of Proformance Foods, a company that makes ProTings, which are healthy protein chips. In just a few short years, Proformance foods has gone from startup to now having product in over 1000 stores on the East coast.
Publicity received by Proformance Foods: Forbes, Food Navigator, Stack.com etc.
In this interview you will learn:
- How Angacian and Wiltse came up with their idea for a healthy snack
- Why they left high paying jobs at prestigious companies to start their company
- How they found a partner
- How they have been able to grow rapidly into many markets
- Angacian’s advice for getting publicity
- And much more